Keynote #2. AI or Not AI: From Uncertainty To Fact and the Role of Conceptual Modeling.
Date: Thursday, October 8th, 1:00PM.
Abstract:
In many areas of science and practice, generative AI is currently regarded as a paradigm shift. This means that existing boundaries are being overthrown or must at least be reconsidered. However, this comes at the cost of uncertainty and the necessity to validate generated results. In this talk, we will analyze these developments from the perspective of business informatics and examine the implications and trade-offs. Our analysis will encompass two distinct dimensions: training and education, as well as research and product innovation, and will be conducted from the perspectives of academia and industry. By revisiting the emergence of uncertainty in the history of abstraction, we aim to identify potential anchors of stability and illustrate the potential role of conceptual modeling in this context.
Speaker:
Hans-Georg Fill is a full professor for business informatics and vice president of the department of informatics at the University of Fribourg, Switzerland. He has received his PhD and habilitation from the University of Vienna, Austria. He has more than 15 years of experience in conceptual modeling and enterprise modeling both in academia and industrial research projects. He is supporting editor-in-chief of Enterprise Modeling and Information Systems Architectures – International Journal of Conceptual Modeling and speaker of the SIG Modeling of Enterprise Information Systems (MobIS) as well as deputy speaker of the Cross-sectional Technical Committee on Modeling (QFAM) of the German Informatics Society (GI). His current research interests include conceptual modeling and generative AI, spatial conceptual modeling, and information systems engineering for resilience.
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Keynote #3. Model your Business. Architect its Intelligence. How Enterprise Digital Twins Close the Contextual AI Gap.
Date: Friday, October 9th, 9:00AM.
Abstract:
Organisations are facing enormous pressure to change — faster, smarter, and with fewer resources. Volatile markets, shrinking margins, ever-tightening regulation, and the disruptive force of Generative AI are reshaping industries simultaneously, leaving little room for decisions based on gut feeling or fragmented information. This is exactly where enterprise models prove their worth — and where their role is growing, not fading. A model-based Digital Twin of the Organisation — integrating Business Process Management, Enterprise Architecture, and Governance, Risk & Compliance — serves as the shared language connecting human judgment with intelligent systems, and business strategy with IT reality. Built on this foundation, organisations can move beyond static documentation: modelling the enterprise as it is, analysing the impact of change before it happens, simulating alternatives, and ultimately predicting outcomes with confidence. At the same time, AI amplifies every step — assisting in model creation, enriching context, and generating decision-relevant insight at a scale no human team could match alone. The implications for enterprise modeling are clear: Hybrid Intelligence does not emerge from AI alone — it emerges from the shared language of enterprise models, where human insight and machine reasoning find a common structure to think, decide, and transform together.
Speaker:
Dr. Christian Lichka is a board member of BOC Group, an international leader in Enterprise Management Systems, where he spearheads global marketing, partner ecosystems, specialized compliance products and cloud-integration innovations. As founder of BOC Switzerland, he scaled the start-up into a market-shaping provider of Business Transformation, IT Management, and Compliance solutions. Holding a PhD in Business Informatics from the University of Vienna, Christian has spent two decades teaching executives and graduate students across Europe, blending strategy, process management, GRC, and agile leadership. Beyond academia, he regularly shares and challenges transformation insights in client engagements at national and international levels. His current work focuses on steering organizations through large-scale change, balancing entrepreneurial drive and technological innovation with modern compliance demands – insights he will distil in his keynote.
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